Exclusive Consumer Insights ensure your success on the market!
Consistently focussing on the needs, motives and habits of consumers helps to
- identify market potential
- benefit from opportunities in the market and
- avoid risks
Döhler SCS regularly conducts independent consumer studies to determine consumers’ requirements, preferences and motivations for a specific product group.
SCS also carries out sensory studies in which a product category is analysed holistically from a sensory standpoint. The aim is to find white spots that can be filled with targeted product innovations and to identify the sensory positioning of products in their competitive environment.
All these studies can be acquired and are carried out using Döhler SCS's own resources. They cover important topics and consumer trends in the food and beverage industry.
Emotional Colour System
Dictionary for colour associations in food and beverages
Consumer study
Consumer study
Consumer study
Consumer study
Consumer Insights for Dairy Alternative Products
Döhler Sensory and Consumer Science
Döhler Sensory and Consumer Science (SCS) is an independent and professional service provider of sensory and consumer research, as well as sensory training programmes.
We offer:
- trained sensory experts
- a worldwide consumer panel network
- sensory training programmes for your employees
- sensory training references
All methods we apply are proven through field tests and are also used for research at Döhler. We are therefore able to offer the food and beverage industry a unique, integrated research approach for long-term product success.
For more information on our service solutions, please click here.
