Colour stability, shade and vibrancy – the correct choice of colour is essential for the success of a product!
The first product characteristic to be perceived is the colour; it awakens memories, creates expectations and influences the purchasing decision.
Colours must not only be tailored to fit the overall multi-sensory concept, but also be in line with the product positioning and suitable for the application.
Reflect characteristics such as activity, energy and passion with the colour red, and benefit from our comprehensive portfolio of red shades to create food and beverages which attract consumers as if by magic! Every single application requires individual solutions for a vibrant end result which promises success.
The next generation of vibrant red shades
Food and beverages not only have to look and taste good, but also make a positive contribution to the consumer’s health.
The more natural, the better. Using natural colours therefore contributes significantly to the purchasing decision. This makes it even more important that your product impresses with authentic, natural colour.
The most natural alternative to artificial colours are colouring concentrates. These concentrates are derived from numerous plant-based raw materials, such as vegetables or fruit with colouring properties. They are considered to be food and are therefore ideally suited for the clean label positioning of products.
We supply you with natural colour formulations which are tailored individually to your applications and manufacturing processes. In its “Natural Red” product line, Döhler has developed shining colouring concentrates for a wide range of food and beverage applications.
We offer a fantastic colour spectrum ranging from warm and vibrant red shades, to shining ruby colourings, all the way to blueish-red shades.
With “Ruby Red”, the colouring concentrates from Döhler, you benefit from:
- Colour vibrancy from shining reds to blueish-red shades
- 100% naturalness
- Clean label declaration
- Maximum stability in your product
- Excellent light and heat stability
- Outstanding sensory quality
- Free from SO2
Natural Colours by Döhler
What makes Döhler the ideal partner when it comes to natural colours?
- On-site processing and global sourcing
- Comprehensive expertise in concentrate processing from fruit and vegetables
- Comprehensive knowledge in emulsion technology for vibrant and natural colours
The most important factor is to never lose sight of what is significant:
