Beer Mix Beverages

From tradition to innovation – beer mix beverages targeted perfectly to key consumer trends

Combining beer with refreshing lemonade, Radler, also known as shandy, paved the way for the emergence of the beer mix category. Lemon Radler is still the leading flavour, but is now accompanied by a variety of fruity flavours that cater to local taste preferences. The diversification process is now borrowing from existing food and beverage trends such as alcohol and sugar reduction, adding functionality and taking advantage of cross-category flavour trends. Be inspired by new beer mix beverage concepts:

Cloudy beer mix beverages
Sugar-reduced beer mix beverages
Non-alcoholic or higher ABV beer mix beverages
Functional beer mix beverages
Beer mix beverages targeting millennials & Gen Z

of consumers globally prefer citrus flavours for beer mix beverages, followed by tropical and berry flavours.*

*Source: Döhler Sensory & Consumer Science, 2023

Natural ingredients & all-in-one solutions for your beer mix beverage

Benefit from the advantages of all-in-one ingredient systems. All key components such as natural flavours, natural colours, sweetening systems and juices are perfectly balanced in one formulation. The result? Consistent, standardised product quality.

We bring beer mix beverages to life.

Are you looking to create the perfect concept for your target group? We will support you with our market knowledge, natural ingredients and our years of experience in the development of successful applications.

Talk to our experts for your beer mix beverages.